Digital marketing and social media services
The most frequent question we are asked is “What’s the secret to earning revenues online?” It’s a simple enough question, and by itself betrays the problem – the internet is a powerful medium for communication, distribution, promotion and content delivery, but it should not be viewed as a seperate environment outside the other elements of your marketing mix.
The future of digital marketing is through the integration of online and offline activities – the succesful marketer must use the tools of each and then configure their organisation and processes to deploy these capabilities in a joined-up manner.
The secret to monetising content or services online lies in determining what sort of competitive advantage it can deliver, whether that be through greater engagement, a differentiated customer experience or a more personalised value proposition. Digital and social media are not separate channels, but instead a collection of tools and resources that when applied innovately can create real sustainable advantage.
Call us to discuss these opportunities further.
From our blog
This is where you’ll find news about Fitch Media and some of our thoughts on the latest trends in digital media.
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Getting serious about social media
If you’ve been following our weekly review of Audi’s mini-series for the A1, ‘The Next Big Thing’, or our previous review of Volkswagen of America’s PunchDub campaign then you’ll be aware that some brands are still finding the move into social media marketing something of a challenge…
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Death of the Publisher [coming soon]
Most publishers still believe the old adage “Content is King”, but is it? And what is content in the age of digital media?.
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Perspective: Volkswagen’s PunchDub game
The first rule of any good social media campaign is to make the audience your focal point and Volkswagen have a track-record of doing this better than most.
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Perspective: Audi’s “Next Big Thing”
We thought it would be fun to follow Audi’s launch film for the new A1 during these past 6 weeks, but in the end we’ve come to the conclusion that Audi are far better at car making than film making..
Bankrupting The Guardian
Controversial and ever popular Westminster blog of Guido Fawkes sees the launch of Drivers Republic as a catalyst to the downfall of the establishment.
Article Extract
“Guido has always believed that the nature of the statist BBC and the non-profit making culture of the Guardian encourages a statist and non-profit making culture to dominate …
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Drivers Republic Grows as Print Magazines Falter
BLISWORTH, England, February 17 /PRNewswire/ — Drivers Republic, the online motoring magazine and social community has over the past six months underlined the significant migration of car enthusiasts from print magazines to the internet.
From June to December 2008, Drivers Republic grew from 40,000 unique users and 450,000 page impressions to 100,000 unique users viewing 2,000,000 …
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Drivers Republic partners Caterham Roadsports
12 January 2009
Caterham Cars is delighted to announce Drivers Republic as media partner for the Caterham Roadsport race series.
The online, interactive motoring magazine will support the Roadsport A and B classes – perennially the most popular and hotly competed series within the Caterham Motorsport ladder – with new levels of exposure by utilising its multi-media …
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Geared-up to deliver digital publications
An interview published in The Sunday Express Newspaper’s Your Money pages.
Article Extract
“A shared passion for cars was the inspiration behind www.Drivers-Republic.com which was set up last August by a group that includes three former editors of established motoring publications.
The site, which is visited by more than 100,000 people every month, is a …
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Innovation drives change
Matthew Valentine writes for Marketing Week about the climate of gloom surrounding traditional print media. He argues that this climate is not shared by its digital and customer publishing counterparts which are embracing creativity to drive change.
Article Extract
“Creativity has always driven the growth of media brands, but the speed of change …
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Lightmaker Wins Outstanding Achievement In Website Development From Interactive Media Awards
Feb 10, 2009 – Lightmaker has been awarded the Outstanding Achievement in Website Development by the Interactive Media Awards™ for its work on the Drivers Republic Website.
The honour recognizes that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work. The site was honoured specifically for excellence in …
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Orange Exchange Magazine Issue 16 – Case Study: Driving Force
James Kipling, Orange Business Services In-life marketing manager asked us to participate in their customer loyalty programme called exchange. Working together with their agency John Brown Media, the photos were captured at Bruntingthorpe Proving Ground in Leicestershire by renowned portrait photographer Laurie Fletcher.
Laurie is better known for her work …
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Playing with Porsches at Silverstone
DR Reader Tom Basham was one of the competition winners for the GT3 Preview Event at the Porsche Experience Centre Silverstone. Here he describes the day within his blog ‘My Digital Life’.
Article Extract
“Yesterday I spent a fantastic day at the Porsche experience centre having a sneak peak at the …
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The Paperless Drivers’ Republic
“In the Post-Advertising age, the brands that tell the best stories win”. Story Worldwide, one of the most innovative of advertising agencies publishes a regular blog about the post-advertising age.
“What’s this all about? – We at Story Worldwide believe the Interruption Age—the time for traditional ads—is over. The …
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Volkswagen Launches All-Digital U.K. Campaign for New Golf GTI
Digital marketing website ClickZ describes the UK campaign to launch the Mark 6 Golf GTI, which offered the chance to win a car for 3 months by competing in a scalextric-like on-line driving game. We ran a parallel competition within this campaign, the Drivers Republic League, which offered readers the additional opportunity to …
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Winner 2008 – Outstanding Achievement Award for the Drivers Republic website
Web development agency Lightmaker was awarded the Outstanding Achievement in Website Development by the Interactive Media Awards™ for its work on the Drivers Republic Website.
The honour recognised that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work. The site was honoured specifically for excellence in the …
Read More
Getting serious about social media
If you’ve been following our weekly reviews of Audi’s mini-series for the A1, ‘The Next Big Thing’, or our previous review of Volkswagen of America’s PunchDub campaign then you’ll be aware that some brands are still finding the move into digital marketing something of a challenge.
Read More
