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Archive for the ‘Media Coverage’ Category

Playing with Porsches at Silverstone

DR Reader Tom Basham was one of the competition winners for the GT3 Preview Event at the Porsche Experience Centre Silverstone. Here he describes the day within his blog ‘My Digital Life’.

Article Extract

“Yesterday I spent a fantastic …

 

Volkswagen Launches All-Digital U.K. Campaign for New Golf GTI

Digital marketing website ClickZ describes the UK campaign to launch the Mark 6 Golf GTI, which offered the chance to win a car for 3 months by competing in a scalextric-like on-line driving game. We ran a parallel competition within …

 

Innovation drives change

Matthew Valentine writes for Marketing Week about the climate of gloom surrounding traditional print media. He argues that this climate is not shared by its digital and customer publishing counterparts which are embracing creativity to drive change.

Article Extract

“Creativity …

 

The Paperless Drivers’ Republic

“In the Post-Advertising age, the brands that tell the best stories win”. Story Worldwide, one of the most innovative of advertising agencies publishes a regular blog about the post-advertising age.

“What’s this all about? – We at Story …

 

Drivers Republic Grows as Print Magazines Falter

BLISWORTH, England, February 17 /PRNewswire/ — Drivers Republic, the online motoring magazine and social community has over the past six months underlined the significant migration of car enthusiasts from print magazines to the internet.

From June to December 2008, Drivers …

 

Orange Exchange Magazine Issue 16 – Case Study: Driving Force

James Kipling, Orange Business Services In-life marketing manager asked us to participate in their customer loyalty programme called exchange. Working together with their agency John Brown Media, the photos were captured at Bruntingthorpe Proving Ground in Leicestershire by renowned portrait …

 

Geared-up to deliver digital publications

An interview published in The Sunday Express Newspaper’s Your Money pages.

Article Extract

“A shared passion for cars was the inspiration behind www.Drivers-Republic.com which was set up last August by a group that includes three former editors of established motoring …

 

Bankrupting The Guardian

Controversial and ever popular Westminster blog of Guido Fawkes sees the launch of Drivers Republic as a catalyst to the downfall of the establishment.

Article Extract

“Guido has always believed that the nature of the statist BBC and the non-profit …

 
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